In the past, inventory accuracy was often seen as a behind-the-scenes metric. Today, it plays a central role in retail success. From improving the customer journey to driving footfall and operational efficiency, real-time stock visibility creates tangible value at every step. With NearSt, inventory accuracy becomes an even more powerful tool for retail transformation.

"With NearSt, our clients can take the inventory data they already trust and make it work harder. It’s a simple, powerful way to connect in-store accuracy with online discovery and ultimately help drive more in-store sales."
— Michal Paran, VP of Sales, Chainlane

About NearSt

NearSt is transforming how in-store products are discovered online. Their technology enables retailers to connect real-time local inventory with the web, helping nearby customers find the products they need - where they already are.

NearSt’s proprietary platform integrates seamlessly with existing inventory systems, extracts and enhances product data, and publishes it directly to major search and discovery platforms like Google, Facebook, and Uber.

Retailers working with NearSt gain more than visibility - they see increases in footfall, higher conversion from local searches, and a smoother, more unified omnichannel experience for their customers.

“When shoppers search online for nearby products, they expect accurate, up-to-date results. But too often, what they see doesn’t reflect what’s actually on the shelves. That’s why this partnership makes so much sense, Chainlane helps get the data right, and together we help retailers use it to serve their customers more reliably, online and in-store.”

—Nick Brackenbury, CEO, NearSt‍

What This Partnership Delivers

Together, Chainlane and NearSt are bringing two essential parts of the retail puzzle:

• Chainlane provides retailers with real-time inventory accuracy through RFID - ensuring data is reliable from supply chain to shop floor.
• NearSt takes that data and connects it to the online world, making products visible to shoppers in their moment of need across high-traffic digital platforms.

The outcome is a frictionless path from search to shelf - helping retailers turn digital interest into in-store action, without adding operational complexity.

For retailers, it means more customers walking through the door.
For shoppers, it means less time searching and more confidence in what they’ll find.
And for both Chainlane and NearSt, it’s a meaningful step forward in shaping the future of smarter, more connected retail.

Learn more about NearSt

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